by Times of Oman

MUSCAT — The much-awaited Light & Shadow ‘Power Walk’ extravaganza will captivate Muscateers at the Palm Gardens of Muscat InterContinetal on April 1.

‘Power Walk’ is a colourful canvas to portray a unique integration of corporate leaders’ passion for fashion. The uniqueness of this show is the profile of the participants.

Fundamentally, ‘Power Walk’ will visualise the charisma, integrity, personal dynamism, flexibility and multiplicity of selected corporate decision-makers in Muscat. The show will start off with young models catwalking.

Corporate leaders and models will showcase the apparels designed by world-renowned fashion designer Hemant Trevedi.

This will be for the first time, Muscat’s high profile, private sector decision-makers will walk the ramp with a grin and designer clothes.

Fomer Miss Indias walking the ramp include Sayali Bhagat, Tanya Vakil, Shonal Rawat and Sonali Sehgal. Former Miss Sri Lanka Jackqeline Fernandez and Amrutha Patki, current Miss Earth Air (international title), will also sashay down the ramp.

“R. Vaikunth, managing director, commercial, Saud Bahwan Group; S.K. Virmani, managing director, Bahwan Engineering Company; Kiran Asher, group managing director, Al Ansari Trading Enterprises; Amer Mustafa Al Fadhil, vice-president for external affairs, The Wave Muscat; Philip Stanton, managing partner, Ernst & Young; Sachin Bawa, chief executive, finance, Shanfari Group of Companies; S. Kasthurirengan, general manager, Towell Auto Centre; Ross Cormack, CEO, Nawras; Michael E. Hansen, managing director, Oman Marketing & Services Company; Apurva Mehta, Muscat Pharmacy; Issam Kamal Sultan, W. J. Towell & Co; Keith Scott, general manager, Alliance Housing Bank; Tariq Hilal Al Barwani, Oman’s top IT expert; Minoo Saher, Group CEO, Mustafa Sultan Enterprises; and Arvind Mayer, general manager, Genetco, have confirmed their participation in this spectacular event, and they all will walk the ramp,” Rajeev Chowdhary, managing director of Light & Shadow, told the Times of Oman.

It’s going to be a spectacular evening filled with passion for fashion.

Times spoke to a few senior management members of companies yesterday who are participating in this first-of-its-kind event in Oman.

S.K. Virmani of Bahwan Engineering Company said: “Power Walk’, as the name indicates, will underscore that corporate leaders must have the flexibility and multiplicity to handle every situation. A successful man will deliver his best in all circumstances. It should not be seen as a typical fashion show, as I believe that it will enhance their confidence.”

Michael E. Hansen of Oman Marketing & Services Company said: “Indeed, it’s an excellent idea. At Power Walk, artists will combine fashion, art and creativity with business. It will be fun. It will be a great way to communicate with people. It is also a clever idea. Hemant Trevedi’s contribution will make the event more stimulating. This will also represent innovation.”

Kiran Asher of Al Ansari Trading Enterprises said: “It’s a unique concept altogether. The idea is gradually becoming very popular, and in advanced countries, it’s a regular feature that provides private sector decision-makers with a stress-free occasion. It’s so unique, and we support the programme wholeheartedly.”

“I support the Power Walk concept. I’m ready to be part of this corporate family event as it brings corporate captains and leaders under one roof. The event will also help boom the entertainment activities and industry in Oman. It’s one-of-its-kind innovation that bridges culture, tradition, diversity and, for sure, business at one go. For the business and technology to remain competitive, the convergence of tradition, culture and diversity is a must; I am walking the ramp with the business leaders who make a difference,” said Tariq Hilal Al Barwani, IT expert.

Hemant Trevedi, a world-class couturier, choreographer and fashion stylist is the designer of the show to be directed by Prasad Bidappa.

Trevedi is fashion director and head designer at Sheetal, India’s leading fashion store. As India’s most in demand show director and choreographer, Trevedi has presented some of the most breathtaking fashion presentations both in India and overseas, including countries such as the UK, USA, China, France, Germany, Egypt, Mauritius, Sri Lanka, the UAE and those in the Far East.

This is going to be a trendsetter in Oman. Trevedi is specially creating two segments with Omani dresses — abbayas and wedding dresses.

The evening will be a sit down dinner-3 course menu, inclusive of all beverages.

In fact, only a limited number of tables are left for public. For making reservations/table bookings, contact Akshay on 99538956, Puja on 95112424 and Shruti on 92670987.