Nawras, the Sultanate's customer-friendly communications provider, has relaunched its award-winning bi-lingual website, introducing a totally new look and a host of new features.  Brighter, bigger, easier to navigate, the new website was officially relaunched on the 4th October 2006.  Designed to showcase the company’s services, values and news, the site will be constantly updated by a dedicated team of professionals who have reworked and improved the content presentation, and at the same time, enhanced the design, structure and layout.  One of the new features is a Roaming Navigator Tool, allowing customers to select a country and find out all the information they may require in terms of Nawras International Roaming and Data Roaming services.  This includes details of the foreign roaming partners and the latest international roaming tariffs for voice, SMS and data services applicable to both Nawras Ajel and Nawras Mousbak customers. 

The Nawras website is a one-stop location for all Nawras information from products and services to company details and recruitment opportunities.   For Nawras customers, the web forms an integral part of their experience. It offers a self-service portal for customers who can log on and access up-to-date account history and billing information.  Providing a totally new dimension to the experience of mobile customers in Oman, the site is enabling customers to interact with Nawras online, view their billing information, look up service options and learn about the latest ‘firsts’ from the company.  Full details of all products, prices, coverage, store locations and promotions are featured on the website. 

Several important points were taken into consideration when the new website was being designed.  First and foremost, Nawras wanted to ensure that visitors to the site would be warmly welcomed, served quickly and able to leave without any hassle.  This meant the design and navigation needed to facilitate fast entry and exit with a minimum number of clicks.   Secondly the system needed to be updated instantly both in English and Arabic and needed to be highly informative to exceed customer expectations.  Content on the new website had to be written with short page lengths to assist the many web surfers who scan rather than read and information was required to be laid out cleanly and neatly for surfers’ comfort.  

Tariq Al-Barwani, Nawras Online Manager, said, “At Nawras our focus is to continuously add ‘best of the breed’ functionality to our website whilst blending them with creative looks and feel, serving our existing customers and customers of the future.”  He elaborated, “Improving our website consistently helps us to ‘Get closer’ to our customers, which is one of our prime goals.  We want our visitors to be served quickly and to leave easily after a productive and enjoyable visitor experience.” 

In 2005, the Nawras website was awarded the Golden Trophy for Software and Telecommunications at the Oman Web Awards in Muscat.  The following year, Nawras was awarded the Golden Trophy at the Pan Arab Awards 2006 for best ICT (Information and Communication Technology) category website in the region. The competition attracted over 350 participants in 21 categories, in which the website www.nawras.om was positioned first, ahead of a number of respected, high-quality websites in the region.  

The Nawras website was first launched in October 2004 and then redesigned for the first time in March 2005 when Nawras commenced commercial operations.  The website had attracted thousands of users by this time and had a million page views from Oman and also from international visitors.   

Nawras Mousbak (prepaid) and Nawras Ajel (postpaid) customers can use the website to access MyNawras, to gain on-line access to their mobile accounts.  With just a single click, customers can enter a secure environment to view their profile, check their account and call history details, as well as receive the proper configuration settings for their mobile handset.  For security purposes, all the information stored in MyNawras is protected by a unique user name and password.  This free service also displays ‘call history’, where Nawras customers can find detailed information about the time, date, destination a number and cost for each call, SMS or MMS made from their account during the last 30 days.  In ‘bill information’ Nawras Ajel customers can find detailed billing information including their bills from the previous six months.  There is the facility for downloading the latest bill in PDF format. 

For further information about the new Nawras website, please visit the Nawras website www.nawras.om.